Loading ...
Zachary Scott, photographer
Meg Sewell/Matt Sorrell, art directors
Jenny McGuinness, writer
Joel Rodriguez, creative director
Gerry Graf, executive creative director
Amy Zimmerman, art buyer
TBWA\Chiat\Day New York, ad agency
American Century Investments, client
"This unique campaign aimed to illustrate the sometimes idiosyncratic relationships investors have with their money and positioned ACI as a peace-of-mind solution. In this scenario, our investor has 'separation anxiety.' We literally shot him in a pool with his bag of money, dripping wet. I ruined a lot of gear on this shoot. Remember to rinse out anything metal that you happen to put in a pool."
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In