The concept for Live Earth was that rhythmically-produced seeds spread through New York City, turning garbage and fuel burning objects into eco-friendly plantations of happiness. Cartoon treated 3-D enabled us to create this cityscape from very dramatic angles. The biggest challenge was to tell our story quickly and seamlessly, but in a way that people would remember and pass on. We're grateful for the amazing response we've received from the design community, and hope Live Earth can be an outlet for change.
