Ruth Bellotti, art director
Justine Armour/
David Povill, writers
Craig Allen/
Jason Bagley, creative directors
Susan Hoffman/
Joe Staples, executive creative directors
MPC)/
Mark Gethin (Color Transfer, artists
HutchCo, editor
Walker, music company
Barking Owl, sound design
Steve Ayson, director
Lindsay Reed, producer
Ben Grylewicz, executive producer
MJZ, production company
The Mill, visual effects company
Wieden+Kennedy Portland, ad agency
Procter & Gamble, client
“From Old Spice and Wieden+Kennedy Portland, the Smellcome to Manhood campaign supported the launch of the brand’s new lineup of Refresh body sprays and demonstrated the important role Old Spice plays in a male’s coming of age. ‘Momsong’ was one of the first broadcast spots and featured a choir of moms singing about the difficulties of accepting that Old Spice is spraying a man onto their sons.”
