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N. Ramesh, designer/art director/creative director
Heera Eshwer Vinod Lal, writer
Kumaran Photography, photographer
Meridian Communications, ad agency
World Wildlife Foundation, client
Our aim was to inspire people to plant as many trees as possible to heal the environment. This is a part of a campaign of 30 messages; each of which conveyed one benefit of planting trees. The messages were printed on the seedling pouches. Wherever applicable, tree varieties relevant to the messages were used. Awareness levels about the need to plant trees increased and coincidentally or otherwise, the number of trees planted by the government also increased. 19 x 19, 4-color.
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