"This way ahead: Designing a new culture. One of the things CEO Pressler has focused on is culture—the invisible set of rules that govern how people behave at Gap Inc. In essence, he's encouraging the people of the company to rewrite the rules—and tip behavior in the balance of a culture that knows how to explore, create great ideas, exceed expectations, and work together to do all that. SY[P] worked to create not just a communications program to help the leaders fuel the new rules, but an entire employee experience that reinforced it. Shown here, a pocket-sized book that helps employees write the new rules."