Vince Feliciano, art director
Josh Cassidy/
James Embry, writers
Max Godsil/
Robert Prins, creative directors
Greg Braun, executive creative director
Arcade Edit, editorial company
Frank Todaro, director
Jamil Bardowell/
Harry Lowell, agency producers
Moxie Pictures, production company
INNOCEAN USA, ad agency
Hyundai Motor America, client
Dad's Sixth Sense :30 "The all-new Hyundai Genesis features Automatic Emergency Braking. This helps prevent a driver from rear-ending another vehicle by automatically applying the brakes if a crash is imminent and the driver doesn't react. It's almost as if the car has its own paternal instincts to save you from harm. To illustrate this parallel, we tell the story of a father repeatedly saving his son from danger over the years, until the son is sixteen and it's Genesis that saves the son—just like Dad always has."
