John James, art director
Adam Calvert, writer
Jason Lucas, creative director
Greg Hahn/
Mike Smith, executive creative directors
David Lubars, chief creative officer
Bruce Herrman, editor
Tomorrow's Brightest Minds, director
Kimberly Clarke, agency producer
Lost Planet, editorial company
Oil Factory, production company
BBDO New York, ad agency
FedEx, client
To remind consumers that FedEx offers fast, reliable delivery, we decided to surprise online video watchers by taking the epitome of slow delivery, the loading bar, and demonstrate how FedEx can deliver it faster. This unit ran contextually before digital content that might commonly require a loading before starting. We purposely began the ad with a flat-looking, traditional sequence and made it more dimensional as FedEx helped to move it along.
